Beauty is in The Eyes of The Beholder

Samantha Thuotte

Gaurino

ENG 112

26th February 2013

Beauty is in the Eyes of the Beholder

Ads for products are created simply to get the news out and to let people get a good look at what the product can offer. These ads have been around for years and they are the only way people are finding out about that product. Although, sometimes these ads were put out for the appeal to make people want to purchase that particular product. These ads can be funny and very appealing, while others can turn people off right from the start. Each ad has a story or joke behind it but in order to actually see it you analyze. Either way an ad is going to get someone’s attention. I chose to analyze this one ad for an optometrist company that first caught my eye because I had thought it had held some type of joke. The ad has a very attractive girl who stands next to a man, shorter than her, modern, nerdy and who anyone would think she would never glance at twice. I had many thoughts and questions such as when you look at someone what is the first thing you see and or notice. My thought was what does this mean? Does it mean attractive woman need their eyes checked or that nerdy little man needs his checked?  It’s an ugly man with a pretty girl what could this possibly be selling? In perspective this ad is just simply implying that beauty is in the eye of the beholder and they will see people however they choose too.

            This ad is coming from an optometrist office my first thought was that its encouraging people to get their eyes checked or else you will end up with someone who you normally wouldn’t be with.  But it was more than that; it was to encourage people to look for the real person behind their actual looks. Beauty can’t be found by just looking at someone.  It’s not every day you see a very attractive Barbie doll looking woman standing up on a man who is completely out of her league. She doesn’t seem to look like she feels out of place in fact she seems to enjoy standing next to this man. In my opinion she was selling sexuality and how it can be used to keep the focus on her. Although, this ad can catch the attention positively to any person who does not have that high of self-esteem, the woman shows beauty is skin deep in doesn’t matter what people look like.  The woman in this ad stands out as a woman, who doesn’t judge people on their looks and she would inspire anyone to look deep into someone and see them for who they really are. Beauty is skin deep.

The man in this ad can be an inspiration to those who are not confident men and woman; this shorty nerdy man shows that looks aren’t everything. He is a normal man who is in average clothes and doesn’t seem like he really offers much. It can also encourage woman who may have all the looks, to look past someone’s outside features and to look beneath that. He can encourage any person to chase after what they want and to not worry about what they look like. Looks aren’t everything and this man clearly proves that.

 The ad shows that how you look doesn’t matter and that beauty is one seen how you choose. You can choose to see someone as a very attractive individual or you can see someone as a dorky individual, either way you will view someone as you want to see them. The beauty is only based on what you want to see not what everyone else sees. In order to view someone who can look past their flaws and look into them and find something you may actually like about the person.

            The next time you look at someone take my analysis and really look at them, but not at what they look like on the outside. Beauty is skin deep and is in the eyes of the beholder. You need to get to know someone before you actually can judge them. Looks are not everything and this ad has made this clear. Not only is this ad somewhat of an un-normal social norm, its inspirational to anyone who feels that looks are everything. This ad proves beauty is skin deep and is in the eyes of the beholder, you see people for who they are not what they look like.